OUR STORY

Two best friends, one shared obsession.

Cam and Jaidon met in 2025. Same drive, same passion for building something, both already living the health and wellness lifestyle long before it was a brand.

The thing that bugged us was simple. We were careful about everything going into our bodies. Food, training, sleep. Then we'd flip over a bottle of sunscreen and it was a list of chemicals nobody could pronounce. If we wouldn't eat it, we shouldn't be putting it on.

So we made our own. Months of research and reformulating until it finally felt right.

November 2025 we opened. Sold out day one. Every dollar went back into the business.

Then we met Lauren at the farmers market. Marathon runner, yoga certified, all in on wellness. She started running markets alongside us and things took off.

4,500 customers later, a few competitions won, and shelves beyond Hawaii. Still handmade in small batches, still made with ingredients we're proud of.

Mahalo for the support.

Cam & Jaidon

July, 2025

PANIOLO IS BORN

December, 2025

BUILDING & TESTING

November, 2025

WE ARE LIVE

January, 2026

GREW THE TEAM

Today

SELLING WORLDWIDE